the sky is the limit! media guide 06 an association of the European inflight media industry 258 258 million passengers worldwide fly around the globe annually with the main european national airlines, for business and for pleasure and the numbers are rising. million passengers Source: IATA-WATS, IMB Airlines 2005 Inflight media are an excellellent platform for platform for pan-European communication The inflight marketing bureau IMB comprises the inflight media of Europe’s national airlines. Inflight magazines reach top target groups at top conditions, and easily bear comparison with other pan European media. Inflight Marketing Bureau Lufthansa Magazin, Air France Magazine, Swiss Magazine, Ulisse, Blue Wings, Ronda, Review, Aeroflot, Atlantis, Highlife, Holland Herald, Scanorama, Skylines World Press Group Newsweek, Time, IHT, Economist, Fortune 113.2% net reach** 37% net reach* 3.8million top 4% readers *The publications of IMB reach 3.8 million readers. 37% net reach in the total universe of 10,157,000 Europeans. 1.3million top 4% readers **The publications of the WPG reach 1.3 million readers. 13.2% net reach in the total universe of 10,157,000 Europeans. Source: Europe 2005 IMB covers every area in E has a greater IMB titles are unsurpassed in overall coverage. IMB coverage exceeds that of its competitors in individual countries, too. IMB media boast a significantly higher coverage plus a top-quality readership. This is hardly surprising as our readership consists of the same active, mobile, educated and well-situated people who read World Press Group media. The only difference is that IMB media reach more than twice as many readers. Demographic structure Highest Level of Education Mba Other Post Graduate Qualification University Degree/Professional Household Income in Euro Under 45,000 45,000- 75,000 75,000-150,000 150,000-225,000 225,000 or over net Readers IMB MARKETING TOOLS IMB offers you a good overview of the inflight magazines’ readership by using different marketing tools to show their demographic profile, their consumer habits and their interests. DATABASES SECODIP READERSHIP SURVEYS IPSOS EUROPE, EMS IMB HAS ALL THE INFORMATION YOU NEED TO REACH YOUR TARGET GROUP. ORDER YOUR SPECIAL COPY OF THE DATABASE AND SURVEY NOW: (+33) 1 40 13 79 04 REPORTS IATA (International Airport Transport Association) ATI (Air Transport Intelligence) AD-HOC SURVEYS JAPANESE AIRTRAVELLER DUTY FREE MARKET Reach in Target Group If the sky is the limit for your advertising, then IMB is just right for you. From an altitude of 10,500 metres the world looks very different. A relaxed atmosphere and sophisticated entertainment form the ideal setting to gain the utmost attention of your target group. 10...11 million copies are the ideal platform for your advertising. 4.0 IMB Inflight magazines are journalistic titbits with a delicate content balance between information and entertainment. One special ingredient is the regular contribution of well-known guest authors, who give their views on current and exciting issues. 3.8 million readers and a circulation of 4.0 million say a great deal. And since the number of discerning airline passengers is continuing to rise, the reach for this extremely attractive target group is also constantly rising. IMB – Cost per Thousand Readers Reach in thousand CPT in Euros Lufthansa Magazin Air France Magazine High Life Ulisse Ronda Scanorama Holland Herald Aeroflot Swiss Magazine Review Skylines Blue Wings Atlantis WPG – Cost per Thousand Readers Reach in thousand CPT in Euros Economist Time Newsweek IHT Fortune IMB – Cost per Thousand Copies Circulation in thousand Copies CPT in Euros IMB reaches the same high attractive target group as the WPG, have a HIGHER REACH, BETTER RATES AND A HIGHER CIRCULATION! Make use of these advantages for your advertising! pick your own package The best way to reach your target group is to use the IMB travel packages. Whether north or south Europe, with a focus on finances or the German-speaking area, you have the choice. Reach your potential customers at a reasonable price. PACKAGE ”9” Your advertisement appears in 9 different inflight magazines. High reach, low costs. The premium combination gives you the best also in discount terms. 12,5%discount Even our SMALLEST PACKAGE REACHES MORE READERS than the WPG and THE CPT AMOUNTS ONLY A FIFTH! PACKAGE "3" PACKAGE "6" PACKAGE "9" WPG Reach in thsd CPT in Euro 2,358 27 3,284 30 3,529 36 1,341 170 16...17 PACKAGE ”3” Your advertisement appears in 3 different inflight magazines. Low stakes, high returns: Even the basic combination receives a discount. 5%discount PACKAGE ”6” Your advertisement appears in 6 different inflight magazines. More makes more: the medium combination reaches more potential customers and offers you a greater discount. 10%discount our specialties In addition to the thematically more general inflight magazines, the IMB also provides special publications for special target groups. Amongst these are business travellers, women, and regional and national passengers. This gives us the opportunity to place your advertising more effectively. spain united kingdom Iberia united kingdom British Airways italy British Airways italy Alitalia (Jap. Mag.) Air One Iberia Plus Business Life First Life frequency Just Wonderful frequency 6 x Top Fly frequency 10 x copies frequency 6 x copies 100,000 frequency 4 x copies 84,454 rate 1/1 4c 12 x copies 20,000 rate 1/1 4c EUR 8,000 copies 180,000 rate 1/1 4c EUR 10,772 130,000 rate 1/1 4c EUR 5,308 rate 1/1 4c EUR 7,500 EUR 17,000 welcome on board Thirteen top European airlines have joined forces with the IMB to create the optimal platform for your advertising. This includes inflight magazines, special publications, special media and inflight TV, as well as various inflight packages that are customised to fit your needs. russia france italy austria uk czech rep. airline: Aeroflot Air France Alitalia Austrian Airl. British Airways Czech Airlines passengers international: 4,561,000 26,904,000 11,486,000 7,173,832 28,567,000 3,932,000 domestic: 1,940,000 18,488,000 10,502,000 445,287 6,895,000 62,805 total: 6,501,000 45,393,000 21,988,000 7,619,119 35,463,000 3,995,000 20...21 finland spain netherlands germany portugal scandinavia switzerland Airlines Finnair Iberia KLM Lufthansa TAP SAS Swiss 3,739,000 11,428,000 20,286,000 34,407,000 4,670,000 12,823,000 8,619,000 2,289,000 14,823,000 100,327 13,861,000 1,949,000 7,556,000 659,866 6,028,000 26,251,000 20,386,000 48,268,000 6,619,000 20,379,000 9,279,000 Source: IATA-WATS 2005 for your convenience Every top airline today offers its passengers a range of small comforts and service amenities. For you that means additional contact opportunities. With special media, you have the chance to present yourself in a creative way to your target group. 22...23 our TV programming Take advantage of the undivided attention of the passengers to deliver your message. Whether as a commercial spot on one of the individual channels or by sponsoring a TV channel, inflight TV is the perfect complement to print media. Programme Title: Bienvenue & News Frequency: monthly Passengers: 1,030,416/month Language: F/E rate for 30’’ spot: EUR 13,000 Programme Title: Sky TV Frequency: bi-monthly Passengers: 330,000/ 2 months Language: G/E rate for 30’’ spot: EUR 5,800 Programme Title: BBC World News Frequency: monthly Passengers: 1,186,565/month Language: E rate for 30’’ spot: EUR 50,059 Programme Title: CSA Inflight Entertainment Frequency: bi-monthly Passengers: 30,000/month Language: Cz/E rate for 30’’ spot: EUR 3,614 Programme Title: Canal Ronda Entertainment Frequency: monthly Passengers: 2,327,734/month Language: S/E rate for 30’’ spot: EUR 7,600 (30+30) Programme Title: Around BBC News Frequency: monthly Passengers: 609,000/month Language: E rate for 30’’ spot: EUR 16,900 Programme Title: During the news Frequency: min.100x/day Passengers: 1,000,000/month Language: G/E rate for 30’’ spot: EUR 19,500 Programme Title: À descoberta de Portugal (Discovering Portugal) Frequency: 6/year Passengers: 550,000/month Language: P/E rate for 30’’ spot: EUR 5,200 Programme Title: Inflight Entertainment Frequency: monthly Passengers: 125,000/month Language: E rate for 30’’ spot: EUR 5,376 Programme Title: After Take Off video / long haul Frequency: monthly Passengers: 190,000/month Language: E rate for 30’’ spot: EUR 7,824 Programme Title: After Take Off video / short haul / without sound Frequency: monthly Passengers: 325,000/month Language: E rate for 30’’ spot: EUR 5,868 Rates are subject to fluctuation. Please contact your sales representative. INFLIGHT MARKETING BUREAU an association of the European inflight media industry Headquarters: 80 rue Montmartre, 75002 Paris France Tel: (33) 1 40 13 79 04 Fax: (33) 1 40 13 00 33 Inflight E-mail: a.clement@inflight-marketing.com destinations publishers AUSTRIA SKYLINES (AUSTRIAN AIRLINES) Sky Media Group, Sportmagazin Verlag Gmbh Kaiserstrasse 113 115, 1070 Vienna Austria ERICH SCHÖNBERG Tel: (431) 360 85 202, Fax: (431) 360 85 200 E-mail: e.schoenberg@skymediagroup.at CZECH REPUBLIC CSA REVIEW (CSA) ARBOmedia Janackovo Nabrezi 51, 15000 Praha 5, Czech Republic ALENA FRCKOVA Tel: (420 ) 2 510 82 265, Fax : ( 420 ) 2 510 82 102 E-mail: alena.frckova@arbomedia.cz FINLAND BLUE WINGS (FINNAIR) Sanoma Magazines Finland P.O. Box 100, Lapinmäentie 1, 00040 Helsinki Finland JAAKKO LILJANTO Tel: (358) 9 120 5771, Fax: (358) 91 20 59 99 E-mail: jaakko.liljanto@sanomamagazines.fi GERMANY LUFTHANSA MAGAZIN & EXCLUSIVE (LUFTHANSA) G+J Corporate Media Anzeigen Lufthansa Magazin Friesenweg 2 a-c, 22763 Hamburg, Germany ELKE MIERSEN Tel: (49) 40 88 303 5307, Fax: (49) 40 88 303 5302 E-mail: miersen.elke@guj.de ITALY ULISSE (ALITALIA) Alitalia Linee Aeree Italiane S.p.A. Viale A. Marchetti 111, 00148 Rome, Italy ROSA MARIA GULOTTA NETHERLANDS HOLLAND HERALD (KLM) Media Partners Stroombaan 4, 1181 VX Amstelveen, Netherlands MARJAN VAN HAL Tel: (31) 20 54 73 557, Fax: (31) 20 647 51 21 E-mail: hal@mediapartners.nl PORTUGAL ATLANTIS (TAP) TAP Air Portugal Lisbon airport, bldg. 27 P.O. Box 5194, 1704 Lisboa, Portugal ZELIA CARMEZIM Tel: (351) 21 841 64 63, Fax: (351) 21 841 57 72 E-mail: zcarmezim@tap.pt RUSSIA AEROFLOT & VES MIR (AEROFLOT) Presto S. Publishers Leningradskoye Shousse, 80, Buildg 1 125 565 Moscow, Russia DEENA KOREPANOVA Tel: (7095) 729 35 53, Fax: (7095) 729 35 06 E-mail: korepanova@presto.ru FINANCIAL OFFICE SCANDINAVIA SCANORAMA (SAS) SAS Media AB STO PE, S 195 87 Stockholm, Sweden ANITA WOLLROTH Tel: (46) 8 797 03 47, Fax: (46) 797 5315 E-mail: anita.wollroth@sasmedia.se SPAIN RONDA (IBERIA) Grupo Zeta Calle O'Donnell 12, 28009 Madrid, Spain GEMA ARCAS Tel: (34) 91 586 36 31, Fax: (34) 91 586 33 64 E-mail: garcas@grupozeta.es SWITZERLAND SWISS MAGAZINE (SWISS INTERNATIONAL AIRLINES) Swiss International Air Lines P.O. Box, CH-4002 Basel, Switzerland REGINA MARECHAL Tel: (41) 61 582 45 70, Fax: (41) 61 582 45 80 E-mail: regina.marechal@swiss.com UK HIGH LIFE & BUSINESS LIFE (BRITISH AIRWAYS) British Airways Media, Cedar Communications Pegasus House, 37-43 Sackville Street London W1S 3EH, UK NICKY FAUX Tel: (44) 207 534 2435, Fax: (44) 207 534 2401 E-mail: nicky.faux@bamedia.co.uk representatives DUBAI INTERMEDIA DUBAI P.O. Box 22857, Dubai U.A.E. VIVIENNE DAVIDSON Tel: (97) 14 342 21 12, Fax: (97) 14 342 18 96 E-mail: vdavidson@intermedia-gulf.com FRANCE IMM FRANCE 80 rue Montmartre, 75002 Paris, France NICOLAS DEVOS Tel: (33) 1 40 13 79 06, Fax: (33) 1 40 13 00 33 E-mail: n.devos@imm-france.com FRANCE INTERDECO IGA (AIR FRANCE MEDIA) 23 rue Baudin, 92538 Levallois Perret Cedex, France CAROLINE POIS Tel: (33) 1 41 34 83 11, Fax: (33) 1 41 34 83 90 E-mail: cpois@interdeco.fr GERMANY IMV INTERNATIONAL MEDIA SERVICE P.O. Box 10 26 63, Kasernenstrasse 67 D-40017 Düsseldorf, Germany CAROLINE BRUX Tel: (49) 211 887 23 28, Fax: (49) 211 887 29 19 E-mail: c.brux@vhb.de ITALY IMM ITALY Via Pisanello 20, 20146 Milano, Italy LUCIA COLUCCI Tel: (39) 02 3653 44 33, Fax: (39) 02 9998 13 76 E-mail: lucia.colucci@fastwebnet.it MGA/TOWERPLOT Via S. Quintino 18, 00185 Rome, Italy UMBERTO DESIDERIO E-mail: mgaadv@alice.it THE NETHERLANDS MEDIA PARTNERS Stroombaan 4 , 1181 VX Amstelveen, Netherlands MARJAN VAN HAL Tel: (31) 20 54 73 557, Fax: (31) 20 647 51 21 E-mail: hal@mediapartners.nl SCANDINAVIA SAS MEDIA AB STO PE, S 195 87 Stockholm, Sweden ANITA WOLLROTH Tel: (46) 8 797 03 47, Fax: (46) 797 5315 E-mail: anita.wollroth@sasmedia.se SWITZERLAND IMM SWITZERLAND Gellerstrasse 18, CH-4052 Basel, Switzerland MARCEL WERNLI Tel: (41) 61 319 90 90, Fax: (41) 61 319 90 95 E-mail: inflight-media@swissonline.ch UK IMM UK 90 Long Acre Covent Garden, London WC2 E9RZ, UK NICOLAS DEVOS Tel: (44) 207 849 30 40, Fax: (44) 207 849 32 00 E-mail: n.devos@imm-international.com UK SPAFAX The Pumphouse 13-16 Jacobs Well Mews, London W1U 3DY, UK NICHOLAS HOPKINS Tel: (44) 207 906 19 83, Fax: (44) 207 906 20 22 E-mail: nhopkins@spafax.com USA REDWOOD CUSTOM COMMUNICATIONS Amaranth Entertainment LLC 825 7th Ave 4th floor, New York NY 10019, USA MICHELLE HENNING Tel: (1) 212 247 2545, Fax: (1) 212 474 0039 E-mail: michelle.henning@redwoodcc.com USA AIRGROUP ONE 19 West 36th Street, 7th Floor, New York, NY 10018, USA DAVID BANNISTER Tel: (1) 212 244 5610, Fax: (1) 212 244 5321 E-mail: dbannister@airgroupone.com www.inflight-marketing.com